In today's consumer based economy, customers and clients want instant gratification and real time results and this is especially true in the Washington DC, Maryland and Virginia market. Thus, responsive website design and development is an integral part of any companies digital strategy. With Responsive website development we can design your site to your specification and needs, but also scale it to fit the device of the user, allowing your site to correctly display on an iPad, an iPhone, desktop, laptop or any other screen size. This allows potential and current customers and clients to perform the action they desire at anytime on any device. We service all industries but specialize in hospitality such as restaurant website design, bar website design, hotel website design, and nightclub website design.
The first step of our Website Design and Development process is truly understanding your company. We start by asking simple but very important questions. What does your business do? What industry are you in? Who are your customers? What do you want them to achieve on your site? What experience level do they have or in other words - how tech savvy are they? Who are your competitors? What features and functions do they have on their web properties?
Through in depth research and interviews with your businesses' management / executives, we put together a website digital strategy that accounts for User Experience (UX), Key Performance Indicators (KPI's) and set measurable goals.
Once we have a strong website digital strategy in place, we get to the technical side of things. We develop and design your website utilizing the best technology with your users, KPI's and goals always in mind. The websites we develop are always expandable, and setup with proper SEO functionality.
Many of our websites are developed on a Content Management System (CMS). A CMS allows a company to easily manage their website, blogs, authors, permissions, etc through a backend portal. The main CMS's we develop on are WordPress, Joomla!, Drupal, Magneto and Sitecore. We look at your businesses' website digital strategy to determine the best CMS fit. If none of the current developed CMS's fulfill all your requirements, we can develop custom solutions for you. In addition, we setup complimentary training and support to assist your staff in learning the CMS.
Our job is not done when your site is up and running. We setup and utilize strong website analytics to track and identify trends, visitor click-paths, KPI's, and goals. In addition, we perform extensive usability testing and user surveys for customers and clients. Through this data, we produce monthly reports and charts you can easily understand, and perform necessary actions to constantly optimize your website.
Our Washington DC based responsive website design and development team would love to talk to you about how we can help your business. We specialize in the hospitality industry including restaurants, hotels, bars, nightclubs, comedy clubs, sporting venues and entertainment venues, but service all industries. Contact us today and find out what we can do for you!